Expression Of Interest
Prima Collection
Our Vision
To revolutionise the activewear industry through gamifying goal tracking and focusing on empowering women in sport
Our Mission
To not only provide functional and flattering activewear but also act as a 'movement for improvement' empowering our community to become the best version of themselves, 1% at a time.
Shop The Look
Prima collection
Marina Set
Prima Collection
Nero Set
(Coming Soon)
Pre Order Collection
Our Story
August 2023
Where it all started
The truth is our journey started with a piece of paper, a last-minute entry into an entrepreneurship program I wasn’t even sure I had enough time to do and a passion for goal setting, an active lifestyle and continuous improvement. I wasn't even sure if I was going to participate in the young innovators program but because it was my last year of school I thought ‘what do I have to lose’. I manged to make the finale and on the 28th of August 2023 I pitched what developed into what is now my passion project and dream, 1% Activewear and I placed 3rd in the young innovators program. This is where it all started ...
January 2024
First samples
Fast forward to January and we had managed to source a manufacture and get our very first product samples, although unfortunately they didn't quite meet my expectations. In hindsight this was probably the best thing that could have happen because I learnt so much about the design process. In a more positive note, in January 1% Activewear was fortunate enough to be a QUT budding entrepreneurship scholarship recipient.
September 2024
Final samples
After months of countless meetings, learning, designing and figuring out supply chain we received our final product samples on the 23rd of September. With 2 sets each size in both our ‘Nero’ and ‘Marina’ colours of leggings, biker shorts, sports tanks and sports bras ranging from across XS-L sizes, we received 32 units. After receiving samples they were personally tested across a range of high intensity and low intensity workouts from hockey trainings, F-45 work outs, sprinting sessions, weights sessions, pilates and walks.
October 2024
Website release
And now we are here! Ready to launch our Pre-sale! A lot of time went into designing our premium European made garments with sustainable ethically sourced Italian fabric and our goal tracker. We would love you to join our ‘movement for improvement’ and we would be so grateful for your support
Future
What's to come
Our exclusive launch event on the 13th of December where all customers will have the option of receiving their order on the night or receiving via postage at earliest convenience by the 13th of December. Additionally, all our customers will also get access to our limited edit progress tracker.